Hino Trucks Leads ATD Survey Results
Detroit, MI – October 27, 2005 In its annual survey of United States truck dealers, the American Truck Dealers Association heard a lot of positive references to Hino Trucks this year.
In fact, Hino led other OEMs in gains in multiple medium duty truck categories.
The ATD survey is an annual review of dealer attitudes about the OEMs they represent. The 2005 report contains 704 surveys representing 1560 evaluations. Its summary is a comprehensive review of an OEM’s effectiveness in the areas of generating franchise value, marketing programs, policy implementation, parts support, hiring good people and producing an overall positive attitude in its relationships with its dealers.
In the 2005 survey, Hino led other medium duty truck producers in categories including:
- The 12 Month Increase in Overall Financial Worth of the Franchise
- Taking Steps to Increase the Franchise Value
- The Overall Value Index
- The Gain in the Overall Attitude Index
“We see our dealers as innovative, independent business people”, said Nick Vermet, Sr. VP Sales, Marketing and Customer Support for Hino Trucks. “We treat them like customers and listen carefully to their requests. We’re not where we want to be in this survey, but the year-over-year gains show us that we’re definitely on the right track. We appreciate this effort by the ATD to accurately reflect the attitude of the dealer network.”
